Josh Kolm

Deloitte has published its retail outlook for the 2014 holiday shopping season and it includes consumer insights on online and mobile that are important to keep in mind year-round.

With the “2014 Holiday Retail Outlook” predicting a 2% to 2.5% increase in Canadian retail sales around the holidays this year, 81.1% of those surveyed said they expected the economic outlook to either stay the same or improve in the new year, with half saying they felt secure in their jobs. Despite that optimism, like last year, the biggest thing Canadians look for in a retailer is the lowest prices, although the ability to easily return and exchange products moved into second, replacing having a large selection of products, which moved to third.

http://strategyonline.ca/2014/12/17/are-retailers-missing-what-shoppers-really-want/